As pervasive computing technologies leave the labs, they are starting to be used for the purpose of advertising. Pervasive Advertising has the potential to affect everyone’s life, but it seems that a knowledge gap is preventing us from shaping this development in a meaningful way. In particular, many marketing and advertising professionals have an expert understanding of their trade, but are unaware of recent advances in pervasive computing technologies, the opportunities they offer, and the challenges they pose. Similarly, many pervasive computing researchers and professionals are on top of the recent technological advances, but lack basic marketing and advertising expertise and therefore an understanding of how their technology can influence these fields.

“The Pervasive Advertising Community intends to close this gap and provide the means to meaningfully shape the future of pervasive advertising”. (See quote here)

Researcher Peter van Waart wrote a book chapter on meaningfull advertising in the book pervasive advertising together with Ingrid Mulder en Cees de Bont.

This book is now available on this link  

Below are some pictures of the book